discussion

Description

Q1. Organization strategy takes place at the Corporate level, Business Unit, marketing area and, Sales unit. The corresponding strategies are called Corporate strategy, Business strategy, Marketing strategy, and Sales strategy. Share your understanding of the elements/components that are part of I1) CORPORATE strategy, (2) MARKETING strategy, and (3) SALES strategy. Simply put, share what types of decisions are the focus of strategic planning at each of the above three levels. For each strategy level, share THREE strategic decisions that are made (give examples as needed). – Expecting about Nine statements – 6 points

Q2 – SBU (strategic business unit) objectives affect marketing and eventually sales activities. A SBU can pursue (1) low cost supplier, (2) Differentiation, and (3) Niche strategy. As a sales manager, what are going to be the focus/role of your sales team when your SBU leadership communicates that the SBU is pursuing (1) low cost supplier, (2) Differentiation, or (3) Niche strategy). Feel free to select one of the above three strategies and share how/what you will plan for your sales team. – share at least FOUR issues you will focus on and explain why you selected them. – 4 points