Marketing project part 3

Description

There will be two tasks in this week’s assignment set. all done in APA format.

1. (Due in 24 hours) : A discussion post with a minimum of 300 words and two references.

Many stores have attempted to thwart shoppers who abuse store return policies. When a customer returns items, store clerks swipe the customer’s driver’s license through electronic card readers that track buying and returning patterns for any suspicious activity. What drawbacks do you think such a strategy could have?

Resource: Amazon isn’t alone in punishing shoppers for too many returns — these are all the companies that track your returns – https://www.businessinsider.com/stores-that-track-returns-list-2018-3

Resource: How Stores Follow Every Step You Take – https://www.theatlantic.com/sponsored/ibm-transformation/how-stores-follow-every-step-you-take/240/

2. (Due by the end of the time limit) : No specific word requirements as it’s one part of the whole project. outside sources/references needed.

Section 4: The Strategy

PDF course book pages 477 – 478

1. The strategy: Why did you choose the strategy you did? Consider including a brief discussion of alternatives that were considered and discarded
2. The offering: Provide details on the features and benefits of the offering, as well as price options.
3. The communication plan: How will the offering be launched? What will the ongoing communication strategies be? This section is likely to be fairly broad and will require collaboration with communication partners such as your firm’s advertising agency.
4. Distribution: How will the offering be sold? Who will sell it? Who will ship it? Who will service it?

The link for the PDF textbook: