Marketing Question

Description

Hello the task is to write a discussion and replay to two peers for module 3 from MKT540 course: 

Discuss the potential differences in  personality traits between consumers who prefer foreign-made products  versus those who prefer Saudi-made products. How can marketers use the  Consumer Ethnocentrism Scale (CETSCALE) to segment their target market  based on attitudes towards domestic versus imported goods?

Directions:

Discuss the concepts, principles, and  theories from your textbook. Cite your textbooks and cite any other  sources if appropriate.