An Integrated Marketing Strategy for FEMSA

Description

Prior to beginning work on this assignment, review the FEMSALinks to an external site. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight into how to develop your final paper.

Marketing managers should not confuse customers by conveying different thoughts, concepts, and ideas. It is important to integrate an organization’s communications. It should be consistent and coordinated with all elements of the organization. This Integrated Marketing Strategy helps in the creation of synergy, clear messages, and building relationships with customers.

In your paper,

• Describe the company.
• Provide an Overview/Executive Summary of the marketing strategy.
• Describe the good or service and desired brand image.
• Describe the target market, including buyer motivations, demographics, and psychographics.
• Describe the overall marketing strategy, including positioning strategy versus competitors.
• Describe a promotions and advertising campaign that includes a description of one advertisement.
• Recommend and describe a public relations campaign.
• Describe the use of an Internet marketing campaign, including website and email.
• Describe a direct marketing campaign, including Customer Relationship Management.

The An Integrated Marketing Strategy for FEMSA final paper

• must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• must include a separate title page with the following in title case:
  • title of paper in bold font
    • Space should appear between the title and the rest of the information on the title page.
  • student’s name
  • name of institution (The University of Arizona Global Campus)
  • course name and number
  • instructor’s name
  • due date
• must utilize academic voice.
  • See the Academic VoiceLinks to an external site. resource for additional guidance.
• must include an introduction and conclusion paragraph.
  • Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
• must use at least four scholarly or credible sources in addition to the course text.
  • The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
  • To assist you in completing the research required for this assignment, view this Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
• must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
• must include a separate references page that is formatted according to APA Style as outlined in the Writing Center.