Describing Start Up

Description

Question 1 Describe  the Startup you chose to develop you Final Project

I have made the description feel free to add to this description 

Startup Description: Personalized Gift Box and Basket Service

Our startup specializes in creating beautifully curated, personalized gift boxes and baskets tailored to individual preferences and occasions. Whether it’s for birthdays, anniversaries, corporate events, or holidays, we provide a wide range of customizable options, ensuring each gift is unique and meaningful. Customers can choose from a variety of products, including  luxury skincare items, artisanal goods, and more, all handpicked to suit the recipient’s tastes.

Our service emphasizes convenience and creativity, offering both pre-designed collections and fully personalized experiences. By using an easy-to-navigate online platform, clients can select items, themes, and even add personal messages or branding. With a focus on high-quality products, attention to detail, and customer satisfaction, we aim to make every gifting experience special and memorable.

Our startup stands out through its commitment to sustainability, offering eco-friendly packaging and partnering with local artisans to support small businesses. Perfect for individuals and corporations alike, we make thoughtful gifting effortless, personal, and unforgettable.

Discussion topic ( Question 2) 

Based on the organization you’ll develop your final assignment, and backed by data/examples, explore:

a. What is the current (or the one you believe it should be) target audience. Define your ‘personas’.

b. What market you will focus on and how that unfolds into what customer strategy you believe it’s a winning one.