Marketing Question

Description

Week 4 Presentation Assignment – Pricing Strategies

Introduction

You represent a marketing team.  You will choose a real company and identify a new product, product line or service. The presentation will surround the pricing strategy you will recommend to the Leadership Team.

For this assignment you will need to include the following, at minimum:

• Introduction into how new product or service fits into chosen company

• Identify at least 4 possible strategies for your product. 

• Compare and contrast the 4 you choose in the categories of time costs, psychological costs, and behavioral costs.

• Create a SWOT analysis for the strategy you select. 

• Financial slides

• Risk analysis

• Recommendation on implementation