Marketing Question

Description

Hello the task is to write a critical thinking for module 4 from MKT540 course: 

Consumers make purchases based on the  perceived value of a product or service, not necessarily the actual  value. Each consumer is different in his or her perception. Discuss the  following:  (5 points each question)

Discuss the roles of extrinsic and intrinsic cues in the perceived  quality of (a) clothes, (b) restaurants, (c) smartphones, and (d)  graduate education.

Why is it more difficult for consumers to evaluate the effective quality of services than the quality of products?

Think of a recent purchase that  you considered risky. What type(s) of risk was (were) involved? How did  you handle the risk? Explain.