MKTG600 Marketing Management

Description

Instructions

The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.

Required Marketing plan Headings:

Executive Summary

Situation Analysis

-Market Summary

-Target Markets

Marketing Demographics

-Geographics

-Demographics

-Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

-Marketing objectives

-Financial objectives

-Positioning strategy

Marketing tactics

-Product

-Price

-Distribution

-Communication

-Research

Financials

-Break-Even Analysis

-Sales Forecast

-Marketing Budget

GUIDELINES:

• Must be in APA 7th edition
• Must be 15 pages (excluding the title and reference pages)
• Must include all of the above sections in the order they are presented
• Must include scholarly references such as the assigned readings or trade magazines, peer review journals. Random Google searches will not be accepted such as investopedia.com