MRKT 458 Social Media Marketing

Description

X (Formerly Known as Twitter) Summaries and Cause Marketing (graded)

Part 1: X Summaries

X  is famous for its character-limited posts. Go to Pew Research Center  and select an article from the Social Media research area: https://www.pewresearch.org/topic/internet-technology/platforms-services/social-media/

After selecting and reading an article, consolidate your takeaways  from the article by answering the following questions, and providing  your Tweet to lead readers to the article:

Link to article

Your Target Market for reading the article

Provide your Tweet and capture the central idea within 280 characters, which is the character limit on X 

Include a Hashtag

Read this article to help: 

Read this article to help: Organic best practices: Tips for growing and engaging your audience on X

Part 2: X for Cause Marketing

• Information and communication technologies provide a tremendous tool  for spreading awareness and highlighting issues that may not be  adequately represented in the mainstream media. Hashtag activism, in  particular, is concerned with driving social media traffic to bring  awareness to a cause. Review this article for a few examples: https://marketing.twitter.com/en/success-stories/cause-marketing-on-twitter 
• Create a cause-oriented hashtag campaign and use your online voice for good. Follow this process for your post information:
• Select a cause important to you
• Plan your messaging and decide which hashtag to use
• Create social media posts in Canva.com to promote your hashtag campaign (Go to Canva.com/Templates/Social Media/Twitter Posts)
• Provide an image of the X post you created here with a one paragraph overview

Include the text (Tweet/X post) that will accompany the image