Public Relations

Description

Public Relations and Publicity, of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More; and this week’s lecture.

Public relations and publicity can play a major role in building positive communication for a brand and overall business. In an initial post of at least 300 words, address the following:

• What is the role of public relations within an organization’s integrated marketing communications (IMC) plan?
• Evaluate how you can measure the success of a PR campaign. Support your position. Incorporate concepts and examples from this week’s lecture in your post.
• Discuss how the marketing department can include diversity, equity, and inclusion principles in their public relations efforts.
• Must refer to at least two credible resources in addition to the course text.