Communications Question

Description

Broadcast Analysis
• The purpose of this paper is for you to reflect on a sports broadcast to consider what all takes place in
order to produce a sports broadcast.
• Three full content pages (or more, title page not included)
• Title Page required: SLM 273 Broadcast Analysis Paper, Name, Class Name, Today’s Date
• Format: (Single Spaced, 12-point Times New Roman, 1” margins)
• Please use section headings with no extra spacing needed above or below the headings.
• Spelling and grammar will be deducted. Proofread please.
Sections for paper:
• Overview: Describe the event you are covering in this paper. What is it? What is its importance? How
is the event framed by the broadcasters? How much airtime was the event given? (approx. 0.5 pages)
• Team: Who are the broadcasters, sideline reporters, studio hosts, etc.? What is their background? What
qualifies them to be covering the game? (approx. 0.5 pages)
• Features: Describe features of the broadcast including the sound, video, graphics, pre-produced video
or sound, replays, etc. Was there anything special or unique in this game? (approx. 0.75 page)
• Advertising/Marketing: Describe the advertisements, live reads, graphics, in-stadium, commercial
breaks, etc. Were there any common themes around the advertising? Was there one advertisement in
particular that stood out? (approx. 0.75 page)
• Summary: Describe your overall experience with critically analyzing a broadcast. Did it make you
think differently about how a game is produced? Did it spark any excitement about a particular area of
broadcasting? (approx. 0.5 pages)

Use this broadcast: https://www.youtube.com/watch?v=EoVTttvKfRs