Lovelock & Wirtz, Services Marketing. 7/E. Pearson Education. 2013.

Description

2 summary pages and 10 slides presentation. Each student will need to choose an article from a scholarly journal/business magazine.

The article should have relevance to some aspects of the services marketing topic covered in the course (please see 6- Course Schedule in the attached file)

Identify the main issue in the article and relate it to the relevant services marketing concepts and comment on the implications of the findings for services marketing management.

You must distribute a summary of the paper to the class members (maximum two pages) before your presentation starts.

The presentation of the papers should not exceed 10 minutes (8-10 mins) and will be evaluated out of 10 (ten) marks based on the discussion of the relevant concepts and issues relating to the paper, quality and depth of analysis of major findings and implications of the paper for services marketing, presentation skills (interactive, use of visual aids, voice, timing and handling questions) and overall performance (Please see attached rubric for details).

The possible sources of the paper include:

Journal of Services Marketing

Managing Service Quality

Journal of Professional Services Marketing

International Journal of  Service Industry Management

Australasian Marketing Journal

Journal of Retailing

Journal of Marketing

Journal of Marketing Research

The presentation:

1. Title Slide (1 slide)

  – Title, name, date.

2. Introduction (1 slide)

  – Brief overview of the article and its significance.

3. Main Theme of the Article (1-2 slides)

  – Summarize the core message and findings.

4. Key Issues Identified (1-2 slides)

  – Highlight the main issues addressed in the article.

5. Relevant Services Marketing Theory (1-2 slides)

  – Connect the issues to appropriate services marketing theories.

6. Implications for Services Marketing Management (1-2 slides)

  – Discuss how the findings impact services marketing practices.

7. Conclusion (1 slide)

  – Recap main points and their relevance.

8. Q&A Slide (1 slide)

  – Invite questions from the audience.