Marketing Question

Description

Try to describe the marketing activity to the best of your ability. This can include YouTube links or links to articles. Try and tie these ads back towards some of the concepts that Spoelstra speaks about in the first eight chapters of his book. Is this sport marketing campaign aiming for the top? Is it taking risks and marketing “outrageously”? If so, how? Is this campaign being run by a firm who is trying to mimic the industry leader or are they trying to stand out from the crowd? Is this campaign “new” in a way or is it simply following normal convention? Most of all, is this campaign effective in your eyes? And for what reasons?

Here’s the link to the marketing activities  to write about below. The SKIMS X WNBA and The Adidas AE1 “Believe that” video.