Discussion post six

Description

Week 6 – Discussion 1

Introduction
This week you are examining consumer behaviors and how governmental regulations and policies can impact marketing. The following article provides a study surrounding consumer behavior and the impact of the FDA.

Read:

Consumer Behavior article by Otto, et.al. (2020) here –

https://eds-p-ebscohost-com.mt.opal-libraries.org/eds/results?vid=0&sid=c72c6e45-7e77-4152-924b-05f92cb05078%40redis&bquery=https%253a%252f%252fonlinelibrary.wiley.com%252fdoi%252f10.1111%252fjoca.12272&bdata=JnR5cGU9MCZzZWFyY2hNb2RlPVN0YW5kYXJkJnNpdGU9ZWRzLWxpdmU%3d

If this doesn’t open the full article, cut and paste the following link into the UMU Library “easy search” option, it should pull up the entire article:

Article Citation:
Otto, A. S., Davis, B., Wakefield, K., Clarkson, J. J., & Jeffrey Inman, J. (2020). Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption. Journal of Consumer Affairs, 54(1), 311–341. https://doi.org/10.1111/joca.12272

Watch to prepare:
Consumer Behavior Post Pandemic Video

Initial Post Instructions
Analyze the article and video and discuss why government regulations and public perspective can impact normal purchasing decisions. As mentioned in the week 6 lecture consider your own buyer behavior at the beginning of the pandemic in April or May 2020 when there was no toilet paper available. Did you change your normal shopping habits? Did you panic? Why or why not? What influenced you? Does governmental control influence you and how to manage those motivations?

Secondary Post Instructions
For responses, consider your classmates initial posts and answer the following:
Think of two major purchases that you have made over the past year or two. What are the motivational, learning, and attitudinal factors that played into these buying decisions? Use examples and proper references.