Marketing project part 6

Description

1.A discussion post

When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to company and other consumers are not? Why or why not?

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2. (Due by the end of the time limit) : No specific word requirements as it’s one part of the whole project. outside sources/references needed.

Section 7. Executive Summary

A marketing plan starts with an executive summary. An executive summary should provide all the information your company’s executives need to decide without reading the rest of the plan. The summary should include a brief description of the market, the product to be offered, the strategy behind the plan, and the budget. Any other important information, such as how your competitors and channel partners will respond to the actions your firm takes, should also be summarized. Because most executives will be reading the plan to make budgeting decisions, the budgeting information you include in the summary is especially important. If the executives want more detail, they can refer to the “budget” section, which appears later in the plan. The executive summary should be less than one page long; ideally, it should be about a half page long. Most marketing plan writers find it easier to write a plan’s summary last, even though it appears first in the plan. A summary is hard to write when you do not know the whole plan, so waiting until the plan is complete makes writing the executive summary easier.

The link for the textbook:

https://drive.google.com/drive/folders/1otBW6sgyeq…