Marketing Question

Description

Week 6 Assignment – Marketing Plan Directions

Introduction

For this assignment you will create a formal marketing plan. You can be creative with this project. This assignment can vary a bit from traditional APA; however, it must include Title Page, Reference Pages and Appendices. The main goal of this assignment is to apply the course learning outcomes to a final comprehensive project.

Assignment:

This final assignment will require you to create a marketing plan. It should include, but not limited to the following:

• Table of Contents

• Executive Summary

• Introduction

• Situational Analysis

• Environmental Analysis

• Marketing Planning

• Marketing Objectives

• Target Markets

• Marketing Mix

• Product, Promotion, Distribution and Pricing

• Implementation and Control of the Marketing Plan

• Summary

• References

• Appendix – Financial Analysis

Activity Instructions

• Review previous work completed for this project as well as grading comments.

• Read:

o Appendix IV in the text

There is not a page limit, but this will for this assignment. Make sure you have included all the necessary sections for a comprehensive and complete marketing plan.

Writing and Submission Requirements

• APA formatting is expected:

o 1-inch margins

o Double spaced

o 12-point Times New Roman font

o Title page with topic and name of student

o Headers are required and proper APA.

• Minimum of 8 scholarly references

• For detailed grading and guidance, see the Final Project Grading Rubric.

Tips for Success

For the final marketing plan project, think outside the box and be creative. To be successful do not forget the following:

• Utilize the Library/Scholarly resources to support your claims and ideas.

• Be sure to analyze not just restate what you have learned.

• Include proper grammar and formal paper writing standards including an introduction, with strong thesis statement and brief conclusion to close the loop.

• Articulate the connection between this learning experience and the content noted within the assigned material for this week of class.

Week 6 Learning Goals and Weekly Learning Outcomes: All

Week 6 Marketing Plan Project due Sunday by 11:55 pm.