Case Write-up IV

Description

In this case, we are going to apply the BASES system, a simulated test market approach to decide whether we should launch the product or not. Please read the case and complete the following tasks:

1. Please complete the incomplete excel sheet TruEarth Healthy Foods Case Demand Prediction for student.xlsx to predict the revenue for the new Pizza idea. You can choose to complete either Pizza Simple or Pizza Complete. Based on your estimates, should TruEarth launch the new product?
2. Identify the critical information in the excel sheet
3. Discuss how TruEarth collected such information.
4. Can you propose another way to collect the information?