ECOM301 Digital Marketing Plan Project

Description

Q. You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2024.The Company website: عروض على العطور – تسوق أونلاين من قولدن سنت (goldenscent.com)

Investigate the micro-environment as part of the situation analysis for your company.
Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
- Technological forces.
- Legal forces.
- Economic forces.
- Political forces.
- Social forces.
Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9)
- Where are you now? (situation analysis)
- Where do you want to be? (business objectives)
- How are you going to get there? (strategy)
- How exactly do you get there? (tactics)
- Who does what and when? (actions)
- How do you monitor performance? (control)
Summaries the marketing mix best suitable for your campaign. (refer to ch5)
- Product variables
- Price variables
- Place variables
- Promotion variables
- Process variables
How can you implement relationship marketing for your campaign? (refer to ch6)
- Could you create a virtual community? And how does it help the relationship marketing.
- Could you use digital media to support customers’ advocacy? And how?