Marketing Question

Description

the task is to write a write a critical thinking for module 6 from MKT540 course:

Explore the role of different types of product influencers in consumer behavior and how marketers can leverage these influencers to reach new customers. Specifically, address the following questions:

Questions to Address: (5 marks for each question)

1. Why is an opinion leader a more credible source of product information than an advertisement for the product? Are there any circumstances in which information from advertisements is likely to be more influential than word-of-mouth?
2. How can marketers use social networks, brand communities, and weblogs to locate new customers and target them?
3. How can companies strategically use buzz agents and viral marketing? Illustrate with examples.

Your well-written paper should meet the following requirements:

• Be 2 to 3 pages in length, which does not include the required title and reference pages, which are never a part of the content minimum requirements.
• Use Saudi Electronic University academic writing standards and APA style guidelines.
• Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
• Review the grading rubric to see how you will be graded for this assignment.