mktg 307 Week 6: Reference Group Influences

Description

Examine a recent larger scale purchase that you made. What was the process that you used and how did it compare the model described in the reading? What roles did family, friends, and social media play in the process.

Instructions: Your answers to the questions should be 2 -3 pages (total not each), be in APA format, use outside research and represent overall college level work. Please use the APUS library in addition to just the book to find references to back up your answers to these questions