MKTG90026 Marketing Metrics

Description

This is a group assignment. Our company is Woolworths. I am responsible for the introduction (150 words), Year-on-Year Growth Rate and CAGR (300 words) and Pricing (300 words). The following is the outline of our group?

Introduction 150

10 Metrics 3000

Market Share (relative share) 

Margin 

1. Year-on-Year Growth Rate and CAGR
2. Pricing
3. Inventory Turnover and inventory days 
4. Net Promotion Score 
5. Brand Equity 
6. ROA
7. Share of Voice 
8. Net Profit & Return on sales 
9. Conclusion 150