Cola war presentation

Description

Create a powerpoint that answers the following questions

Questions on the case study:

1. Why historically, has the soft drink industry been so profitable?
2. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different?
3. How has the competition between Coke and Pepsi affected the industry’s profits?
4. How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?

The ppt It should describe a summary of the case and answer the questions in detail. You should also show the Pepsi Challenge ad campaign that is mentioned in the case and any other TV ads that support the Cola Wars between these two brands.