Management Question

Description

This assignment is an individual assignment.Due date for Assignment 2 is 02/11/2024.The Assignment must be submitted on BB only in WORD format via allocated folder.Assignments submitted through email will not be accepted.Students are advised to make their work clear and well presented; marks may be reduced

for poor presentation. This includes filling your information on the cover page.Students must mention question number clearly in their answer.Late submission will NOT be accepted.Avoid plagiarism, the work should be in your own words, copying from students or other

resources without proper referencing will result in ZERO marks. No exceptions.All answered must be typed using Times New Roman (size 12, double-spaced) font. No

pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Assignment Purposes/Learning Outcomes:

After completion of Assignment-2 students will able to understand the

CLO1: State the concept of management functions, roles,

skills of a manager and the different theories of management

مقيد – Restricted

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ص ٨:٣٦ ،٢٠٢٤/١٠/٦

/صڡحة ١ من ٣CLO 4: Employ knowledge and techniques of strategic

planning, problem solving, decission making and change

management

.

Note: Length of each answer should be around 300-350 words.

Part A

Please go through the Case and answer the question

Industry competitiveness

It is interesting to compare two completely different industries

in terms of competitive rivalry. The world fashion industry has

many famous names that compete for our attention and for our

‘consumer dollar’. The images of these businesses, such as

Versace, Armani and Chanel, have been carefully built up with

celebrity endorsements and expensive advertising. It would be

difficult for new firms trying to break into the industry to

compete with these. Certainly, using low prices to attract

consumers to buy an ‘exclusive’ new brand of clothing is

unlikely to be successful. Exclusive shops often have

agreements with fashion companies to be their exclusive outlets

– again making it difficult for new firms to get established.

However, the rapid growth of technology could make traditional

retailers old fashioned and consumers may be happy in future to

buy even top fashion names through e-commerce.

The world car industry has huge excess capacity. An industry

specialist has forecast that total car sales was 40 million, yet the

production capacity of the world’s car factories is around 60

million. The only new mass- market producers in recent years

have come from Korea, such as Hyundai, and China, and the

cost advantages they enjoy have reduced output in the USA and

Europe, which has reduced the economies of scale of producers

in these countries. The technological expertise and capital

needed to build a new mass-market car factory make it very

unlikely that new firms will now join the world car industry.

There is likely to be a number of mergers and takeovers.

However, small niche market producers – such as makers of

electric cars or super-fast sports cars – are still launching new

products in a desperate attempt to create product differentiation.

Q1. Using Porter’s Five Forces model, the information above

and any other information you have researched, compare the

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likely competitive rivalry in these two markets. (4 marks)

Part B

Q1. Honda & Fiat motors are often claimed to have core

competence in building powerful and efficient petrol & diesel

engines respecttively. Black & Decker is recognised as having a

core competence in making small electric motors.

Research into the range of products offered either by Honda,

Fiat or Black & Decker. Discuss the benefits to any one of these

businesses of having the core competence outlined above. (3

marks)

Part C

Use the website http://www.samples-help.org.uk/mission

statements/ to look up more mission statements for well-known

corporations.

Q1. Evaluate the usefulness of any one of these mission

statements for planning of future strategies for this business.

Also Suggest how these mission statements might be

communicated to three different stakeholder groups. (3

marks)

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