Current Event Article Analysis

Description

Write an article summary analysis and review based on the study of Marketing Management from the Wall Street Journal or other relevant and current news publication. The article must be no more than two weeks old. It should pertain to some aspect of marketing management.

Descriptive Summary
1. What are the main points of view in this article?
2. Why is this article important to marketing management?

General Analysis
1. What current marketing management trends are supported in this article?
2. What is this the most important information in this article?

Critical/ Comparative Analysis
1. How have other authors addressed this topic?
2. How does this reflect a change in thinking about marketing management?

Management Application

1. How does this topic apply to a specific marketing management scenario?
2. What are its implications?
3. What conclusions can be drawn from this article?

3-4 pages (approx. 300 words per page), not including title page or references page
1-inch margins
Double spaced
12-point Times New Roman font
Title page with topic and name of student
References page