Dis 3

Discussion 1

Answer Posts:
· Approach is to give an answer to a topic’s question or discussion prompt

· Prepare an answer post for each of the two discussion topics in a Module

· Should be at least 150 words in length

· Incorporate at least ONE information sources into an “answer” post (new thread). The aim is to bring objectivity or support to positions taken. Answer posts are not purely opinion pieces. Sources can be from assigned reading or your own research.

· When posting a “reply” you are not required to include a cite (reference), but if you use a factual piece of information in your reply, you should include the source.

· Source should be cited in the text of your answer post to signal to readers how the source was used.

· Source should be fully cited at the end of the post. APA style is recommended.

· Click “Start a New Thread” to make an answer post.

· Title your post in a way that summarizes content or position taken.

· Sign your post with your first name at the end of your text and before source citation. (- Melodie)

· When composing answer post, strive to incorporate relevant concepts or theories from assigned readings (it is a criterion on the rubric used to evaluate discussion posts).

· Virtually all discussion prompts require you take a position or express a view as part of your answer post. Evidence of critical thinking that supports your response is another element of the grading rubric.

· Writing style to strive to use should strike a balance between formal and conversational style. Ultimately, it is “discussion” between you and others, so it need not be written like a term paper. Be sure it is not written like a text message, either.

In the article “Competing on Customer Journeys,” David Edelman and Marc Singer identify four competencies marketers need to assist buyers as they move through their journey of making a buying decision and consuming. The four competencies are:

1. Automation

2. Proactive personalization

3. Contextual interaction

4. Journey innovation

The authors suggest that marketing is generally reactive to customers’ needs in the buying journey, but instead marketing can proactively add value throughout the buying process.

· Think about your experiences as a consumer. Identify a company that could benefit from implementing ideas from this article to add value to helping buyers through the customer journey. Which of these competencies would be most valuable in this effort? Why?

Discussion 2

Answer Posts:
· Approach is to give an answer to a topic’s question or discussion prompt

· Prepare an answer post for each of the two discussion topics in a Module

· Should be at least 150 words in length

· Incorporate at least ONE information sources into an “answer” post (new thread). The aim is to bring objectivity or support to positions taken. Answer posts are not purely opinion pieces. Sources can be from assigned reading or your own research.

· When posting a “reply” you are not required to include a cite (reference), but if you use a factual piece of information in your reply, you should include the source.

· Source should be cited in the text of your answer post to signal to readers how the source was used.

· Source should be fully cited at the end of the post. APA style is recommended.

· Click “Start a New Thread” to make an answer post.

· Title your post in a way that summarizes content or position taken.

· Sign your post with your first name at the end of your text and before source citation. (- Melodie)

· When composing answer post, strive to incorporate relevant concepts or theories from assigned readings (it is a criterion on the rubric used to evaluate discussion posts).

· Virtually all discussion prompts require you take a position or express a view as part of your answer post. Evidence of critical thinking that supports your response is another element of the grading rubric.

· Writing style to strive to use should strike a balance between formal and conversational style. Ultimately, it is “discussion” between you and others, so it need not be written like a term paper. Be sure it is not written like a text message, either.

In the article “How Certainty Transforms Persuasion,” Zakary Tormala and Derek Rucker assert that conviction is a powerful driver of action. Tapping into certainty others hold “turns attitudes into action, bringing beliefs to life and imbuing them with meaning and consequence.”

· Tormala and Rucker identify four levers of certainty: consensus, repetition, ease, and defense. Think of a situation in which you need to persuade someone in a business context- a customer or prospect, co-worker, or supervisor. Which of these four levers could be an effective means of influencing certainty about a decision in that person? What action(s) could you take to influence certainty in the beliefs held by the person?