Employee & Labor Relations

COM 227 Module Two Journal Guidelines and Rubric
Overview: Journal activities in this course are private between you and the instructor and are generally made up of individual assignments. Journal activities are
designed to help you make meaningful connections between the course content and the larger goals of this course. These journals are meant to offer you a realworld glimpse of public relations, as well as the opportunity to put your critical-thinking skills to work by expressing your thoughts in response to the questions
assigned for you to answer.
Prompt: To begin this journal assignment, choose an industry that you would like to focus on for your Final Project: the Creation and Evaluation of a Public
Relations Campaign. Then, use the first step in the PR process, research, to gather information on how public relations (PR) professional ethical codes, such as
the PRSA Member Code of Ethics and IABC Code of Ethics for Professional Communicators, guide decision making on:
1. Conflicts of interest
2. Competition among professionals
3. Dissemination of accurate and truthful information
Then, develop a journal assignment that provides two pieces of ethics code content for each of the three ethics research areas above.
Additionally, locate one current event from the past 12 months related to your chosen industry for conflicts of interest, competition, or dissemination of
information that illustrates decision-making behavior according to or against the professional codes.
Components of this journal assignment will assist you in completing critical elements I.A–D in your final project submission. You will be creating slides about this
information for your final project submission. It is important to incorporate feedback from this activity into your final project.
Rubric
Guidelines for Submission: Submit assignment as a Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Include AP style in-text citations for each piece of research material included in your journal assignment, whether paraphrased or quoted directly, and also add
to the reference page. Your journal assignment should be 250–500 words in length.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Conflicts of
Interest
Meets “Proficient” criteria and
includes detailed, relevant
examples
Describes how ethics code
content gathered from research
guides decision making on
conflicts of interest
Describes how ethics code
content gathered from research
guides decision making on
conflicts of interest but ethics
code content is inappropriate
and/or lacks detail
Does not describe how ethics
code content guides decision
making on conflicts of interest
30
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Competition
Among
Professionals
Meets “Proficient” criteria and
includes detailed, relevant
examples
Describes how ethics code
content gathered from research
guides decision making on
competition among professionals
Describes how ethics code
content gathered from research
guides decision making on
competition among professionals
but ethics code content is
inappropriate and/or lacks detail
Does not describe how ethics
code content guides decision
making on competition among
professionals
30
Dissemination of
Accurate and
Truthful
Information
Meets “Proficient” criteria and
includes detailed, relevant
examples
Describes how ethics code
content gathered from research
guides decision making on
dissemination of accurate and
truthful information
Describes how ethics code
content gathered from research
guides decision making on
dissemination of accurate and
truthful information, but is
inaccurate or incomplete
Does not describe how ethics
code content guides decision
making on dissemination of
accurate and truthful information
30
Articulation of
Response
Journal assignment is free of
errors related to citations,
grammar, spelling, syntax and
organization and is presented in
an easy-to-read format
Journal assignment submission
has no major errors related to
citations, grammar, spelling,
syntax or organization
Journal assignment submission
has major errors related to
citations, grammar, spelling,
syntax or organization that
negatively impact readability and
articulation of main ideas
Journal assignment submission
has critical errors related to
citations, grammar, spelling,
syntax or organization that
prevent understanding of ideas
10
Total 100%