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Euro Disneyland Case Study Essay Assignment
Euro Disneyland
Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section of you should be an explanation of this process and how you decided on each of the factors in the matrix.
List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.) Need in-depth analysis on the cultural challenges
Next, list the variables that influenced these challenges. (Top of matrix.)depth analysis
Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
Next, respond to the following questions in the rest :
Using Hofstede’s four cultural dimensions as a point of reference noted in the case,
what are some of the main cultural differences between the United States and France?
In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
As a conclusion, reflect on your overall thoughts on this case
Required:
Chapters 6 & 7 in International Management: Culture, Strategy, and Behavior
“In-Depth Integrative Case Study 2.1a: Euro Disneyland” (p. 262) in International Management: Culture, Strategy, and Behavior
Bucurean, M. (2018). The effects of moods and emotions on decision making process – A qualitative study. Annals of the University of Oradea: Economic Science, 28(1), 423-429.
Carataș M., Spătariu E., & Trandafir R. A. (2018). Organizational culture impact on strategic management. Ovidius University Annals: Economic Sciences Series, XVIII (2), 405-408.
Recommended:
Bacha, S., & Azouzi, M. (2019). How gender and emotions bias the credit decision-making in banking firms. Journal of Behavioral and Experimental Finance, 22, 183-191.
Kangas, M., Kaptein, M., Huhtala, M., Lämsä, A., Pihlajasaari, P., & Feldt, T. (2018). Why do managers leave their organization? Investigating the role of ethical organizational culture in managerial turnover. Journal of Business Ethics, 153(3), 707-723.
Najeemdeen, I., Abidemi, B., Rahmat, F., & Bulus, B. (2018). Perceived organizational culture and perceived organizational support on work engagement. Academic Journal of Economic Studies, 4(3), 199-208. Important Information :
Be 5-6 pages in length
APA (7th ed)
least seven scholarly, peer-reviewed journal articles.
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Page number
Paper title Bolded Capital Case
Author(s)
Affiliation line
Course info
Instructor
Due date
Title page
Inset page break
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Paper title No “introduction” heading before the first
paragraph. Title of your paper
signifies the introduction.
Parenthetical citation, one author
Narrative citation, one author
Parenthetical citation, multiple authors
Parenthetical citation, direct quote
Parenthetical citation, two authors
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First page/ in-text citations
Main section heading
Subsection of Level 1
Subsection of Level 2
Centered Bolded Title Case
Flush left Bolded Title Case
Flush left Bolded italic Title Case
Indented Bolded Title Case End with period
Indented Bolded italic Title Case End with period
Subsection of Level 3
Subsection of Level 4
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Section headings
Inset page break
Reference List
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Centered & Bolded
4 elements all references Author. (Date). Title. Source
Inset page break
Centered & bolded
DO NOT indent first line
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ABSTRACT/ Running Head
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