Exp19_Access_Ch04_ML1 – Hotel Chain 1.0

Access Chapter 4 Mid-Level 1 – Hotel Chain

Project Description:

You are the general manager of a large hotel chain. You track revenue by categories, such as conference room rentals and weddings. You want to create a report that shows which locations are earning the most revenue in each category. You will also create a report to show you details of your three newest areas: St. Paul, St. Louis, and Seattle.

Start Access. Open the downloaded   Access file named Exp19_Access_Ch4_ML1_Rewards. Grader has automatically added   your last name to the beginning of the filename. Save the file to the   location where you are storing your files.

Select   the Members table, and create a   Multiple Items form. Save the form as Maintain Members.

In   Layout view, change the MemNumber label to MemID   and use the Property Sheet to reduce the MemNumber column width to 0.6″.

Change   the widths of the LastName, FirstName, City, and Phone fields to 1.25″; change the width of the State and Zip   fields to 0.75″;   and change the width of the Address field to 1.75″.   Delete the form icon (the picture next to the title of the form) in the Form   Header.

Change   the sorting order of the MemberSince control so that the members who joined   most recently are displayed first.

Click   the LastName field and change the   control padding to Wide. (Hint:   Search Control Padding in the Tell me box). Save and close the form.

Select   the Revenue query, and create a   report using the Report Wizard. Include all fields in the report and add   grouping first by City and then by   ServiceName. Add a Sum to the Revenue field and select   the Summary Only option. Select Outline Layout and name the report Revenue by City and Service.

Scroll   through all the pages to check the layout of the report while in Print   Preview mode. Close Print Preview. Switch to Layout view, and delete the NumInParty and PerPersonCharge controls.

Select   the result of the aggregate sum function for the city’s revenue. Change the   font size to 12; change the font   color to Dark Blue, Text 2; and   change the background color of the control to Yellow.

Change   the sort on the report, so that it sorts by city in descending order—that is, so that the last city   alphabetically (St. Paul) is displayed first.

Examine   the data in the report to determine which city (of these three: St. Paul, St.   Louis, or Seattle) has the highest Sum of event revenue. You will use this   information to modify a query. Save and close the report. Modify the Totals   by Service query so the criteria for the City field is the city you   determined had the highest sum of event revenue (St. Paul, St. Louis, or   Seattle). Run, save, and close the query.

Create   a report using the Report tool based on the Totals by Service query. Name the   report Targeted City.   Close the report.

Close   all database objects. Close the database and then exit Access. Submit the   database as directed.

What do you think is the most challenging aspect of work for most people? Find a peer-reviewed article that supports this and identifies a solution. Discuss how psychology has informed this solution and what other solutions (if any) might work better.

Parameters

Be sure to support your post with at least one peer-reviewed article

Use APA-formatted in-text citations and references

250 words minimum 

Final Project:  Selected Articles –  Challenges affecting web analytics 

Often, researchers like to collaborate and share sources they that have discovered.  Post at least 5 scholarly articles that you plan on using within your survey paper.  Provide the complete APA citation and a 4 sentence summary of each article.

Note: this is extension to the final reserach paper ” Challenges affecting web analytics “

In this assignment, you are to use the same corporation you selected and focused on for assignments in Weeks 3, 6, and 8. BANK of AMERICA

Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filings & Forms page, Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Develop an 8-12 slide PowerPoint presentation with speaker notes based upon your assignments from Weeks 3, 6, and 8,(BANK of AMERICA) and the following:

Develop an executive-level PowerPoint presentation with 8-12 slides that contain speaker notes and appropriate graphics.

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

Note: Wikipedia and similar websites do not qualify as academic resources.

Submit all references on a Works Cited page using SWS format.