HCS 412 Health Promotion Planning & Evaluation WK4-A

Community Mobilization
Review at least three of the following videos that share stories of communities that have mobilized to make change:

Bill Moyers Journal: Santa Ana Health Crusade (Links to an external site.)
Greening The Ghetto (Links to an external site.)
Strong Threads: Stories of Justice from the Laotian Organizing Project (Links to an external site.) (Click here for video transcriptPreview the document)
The Sunset High Student Organizing Committee: A Youth Leadership Success Story (Links to an external site.) (Click here for video transcriptPreview the document)
Where We Live: The Changing Face of Climate Activism (Links to an external site.) (Click here for video transcriptPreview the document)
Select one of the above stories to use as the basis for this assignment (you are encouraged to use the same one you chose for this week’s discussion). For this assignment, you will map the community’s needs and assets, determine how they proceeded through the community organizing process, and consider how you could work with the community to continue the momentum to make change. You may choose to do this assignment as a written paper or as a screencast presentation. In either a five to seven page written paper or an approximately 10 minute presentation:

Analyze the needs and assets of the community. You are encouraged to locate additional resources that describe the community to help you fully “paint a picture” of it.
Create a community needs map and a community assets map (two separate maps). Use this week’s readings and the textbook (specifically, Figures 9.3 and 9.4 in the textbook and the McKnight & Kretzmann (Links to an external site.) article) to help guide you.
Interpret the community needs map and community assets map. Questions to consider:
What is included on each map and why did you include it?
What particular strengths and challenges does the community have?
What appears to be the most critical health issues the community is facing?
Which strengths could be leveraged to work on critical health issues?
Compare and contrast the community’s mobilization efforts to Figure 9.2 in your course text, which provides a summary of the steps involved in community organizing and building. Questions to consider:
What did the community’s mobilization efforts entail?
What did the community do (or perhaps not do) in relation to each step?
Based on the community’s work so far and the maps you created, assess how your work with the community could proceed. Questions to consider:
What health issues could most effectively be addressed?
How could the community apply the needs and assets maps?
Where should the community go from here?
How should you (in your role as a representative from the health department) be involved in the community’s future mobilization efforts?

Required Text
McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2017). Planning, implementing, & evaluating health promotion programs: A primer (7th ed.).