Introduction to Social Media

Description

Recent developments in web applications have drastically increased levels of participation on the Internet. This trend is characterized by the ability of users to actively share and create content. Henry Jenkins has conceptualized this shift as part of a participatory culture now shaping the Internet. This shift has also been referred to as Web 2.0, a term denoting an updated or improved version of the web, centred on interactivity and user-generated content.

The notion of participatory culture suggests a shift in the role of Internet users and the environment of the Internet. A more active and participatory role is being taken, whereby Internet users are increasingly creating content as well as consuming it.

Structure:

1. Introduction

1.1. Describe social media as a trend and the role that social media plays in communication.

1.2. Discuss the statement: “We are moving away from a world in which some produce, and many consume media, toward one in which everyone has a more active stake in the culture that is produced” (Jenkins, 2006 p. 10)

2. Body

2.1. What is the importance of social media? How has social media influenced business?

2.2. The fascination with celebrities has increased in recent times. Define celebrity endorsement and discuss its wide usage in social media marketing.

2.3. Discuss accessibility and the Internet as a continual source of news, entertainment, and education: ‘the new digital environment expands the scope and reach of consumer activities’ (Jenkins, 2006, p. 215).

2.4. Define social currency. What is the significance of brands with high social currency?

2.5. Describe (your) productive use(s) of social media.

3. Conclusion

3.1. What are the challenges that social media face in today’s society?

Your assignment must be structured as follows: Use a minimum three pages and no more than four pages (1.500-2.000 words), that include the introduction, body, and conclusion. In addition, cover page and one page with listed references and bibliography and different online sources. Type the essay single spaced using Times New Roman/Arial 12 font.

You will be graded based on your descriptions, explanations and analyses. Use balanced approach where you include at least two viewpoints; be critical – what is good or bad about the trends and phenomena you read about; always clarify and identify components of the issue/problem; and compare – look for similarities and differences.

note: there are attached article read from page 7 -11 as well as there is essay example