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Short essay questions
Comprehensive final exam of 5 short essay format questions, of which the student must select 4 to answer(questions are below). Each short essay prompt answering various Critical Thinking essay questions from the textbook. The short essay answers per question should be at minimum 3-4 paragraph responses showcasing the comprehension of the concept and also their own original insights into the topic based on the context of the critical thinking question. The assignment must be in MLA format, 12Pt Font, Double Spaced, with a title page and reference page.
Question 1: In Week 2, we discussed Consumer Behavior. We identified in the lecture and class the Consumer Buying Process. Provide an example of when you as a consumer made a major purchase decision and correlate that to the Consumer Buying Process as discussed in the class.
Question 2: In Week 3, we discussed the importance of identifying customer value in marketing strategy. Provide an overview of an example in how to calculate Customer Lifetime Value and an example where it’s valuable to use as a marketing metric for a particular company or brand.
Question 3: In Week 5, we discussed Digital Marketing. One aspect we discussed of Digital Marketing is the importance of understanding the Digital Marketing Funnel. Provide a brief overview of what that funnel is and why digital marketing managers can use it to build strategic plans for their consumers.
Question 4: In Week 6, we discussed sustainable marketing. Pick any company and discuss three key aspects of their sustainability marketing efforts and why you think those are advantageous to the company’s competitive edge.