Social Media Analysis

Description

Social Media Analysis

Locate a for-profit or non-profit organization with a reputation for having a weak social media presence. (NOTE: Please avoid Apple and Trader Joe’s since they have made a strategic choice to remain off social media.) Provide an analysis of the organization’s social media efforts as they relate to the central audience, organizational mission, and social media implementation. The report must include the information in the order listed below, in 5–7 pages with at least 8 scholarly and peer-reviewed references in addition to the course textbook or other popular news sources (e.g., Business Insider, Harvard Business Review). The title and reference pages are not to be included in the page count. Make sure your paper conforms to the current edition of the American Psychological Association style guide.

Introduce the organization and include a thesis statement/purpose statement.
Discuss the organization’s history, mission, and current status/standing in its field. This includes a comparison of one or two of the organization’s primary competitors.
Provide a thorough analysis of the central audience that the organization targets for products and/or services. This analysis must offer a clear picture of psychographics and demographics.
Discuss the primary types of social media the organization currently uses. Include a discussion about the current user demographics of each social media.
Given what you know about the organization’s central audience and the social media it uses, how well does the organization implement each social media to brand itself and engage its audience? Be specific in your critique. Compare your organization with examples of best practices of organizations that are using these social media effectively.