Task

As an individual assignment, you will need to pick-up a company of your choice that:

• Is listed in the Franchise 500 ranking (https://www.entrepreneur.com/franchise500 )

• And that you would like to work for or that you are interested in.

• Documenting yourself about the company’s last 5 years performance.

You will develop and submit a strategic audit report reviewing the basic Strategic steps the company has followed in the last years: Its Mission, Vision and

Values, the specific Market segments it is targeting, the Business opportunity for growth, its competitor, industry and environmental analysis and a

summarizing resulting SWOTmatrix.

You will need to:

• Apply and highlight the concepts and theories learned in the course

• Identify areas of improvement you may find whilst auditing the company, in particular how did the corporation deal with COVID19

Formalities:

• Type of Report: Word

• Word count: 2.500

• Line Spacing: 1,5

• Cover, Table of Contents, References and Appendix are excluded of the total word count.

• Font: Arial 12 pts.

• Text alignment: Double Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Via Moodle (Turnitin). Sunday 6th March 2022 at 23:59 CEST

Weight: This task is 40 % of your total grade for this subject.

Learning Assessments

It assesses the following learning outcomes:

BCO321-STRATEGIC MANAGEMENT MIDTERM Task brief & rubrics

• analyze and explain the concepts, principles and practices associated with strategy formulation and implementation

• demonstrate an understanding of the complexities of strategic management

• conduct and present a credible business analysis

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Fail <60

Synthesis (40%)

Student selects all relevant concepts, demonstrating an excellent understanding of the task.

Student selects some key concepts, demonstrating a good understanding of the task.

Student selects a few concepts, demonstrating a fair understanding of the task although some concepts might be missing

Student fails to select relevant concepts, demonstrating insufficient understanding of the task.

Student fails to select relevant concepts, demonstrating very limited/no understanding of task.

Evaluation (40%)

Student constructs a coherent argument to present a well-justified report.

Student constructs a mostly coherent argument to present a report with some justification.

Student attempts to construct a coherent argument and present a report, although it may lack justification or demonstrate minor misunderstandings.

Student attempts to construct an argument and present a report, although it lacks justification or demonstrates misunderstandings.

Student is unable to construct an argument to present their report. Insufficient/ no justification is provided and significant misunderstandings are in evidence.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting the page limit.

Student communicates their ideas clearly and concisely, respecting the page limit.

Student communicates their ideas with some clarity and concision. It may be slightly over or under the page limit.

Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the page limit.

Student