Video Assignment 1: Triggering Behavioral Change: How To Make Consumer Habits”

Please watch the following Youtube webinar published by Marketing Science Institute and answer the following question:

Triggering Behavioral Change https://www.youtube.com/watch?v=DzKNfy5zasY

1. Based on the video discussion, what are characteristics of consumer habits? (2pts)

2. Please describe the framework of creating automatic behavior. What are the key factors in this process? Explain. (4pts)

3. Find two examples to illustrate this automatic behavior process. Please avoid using the example discussed in the video (4pts)