Website Analysis

Description

1. Visit the website of a car manufacturer (NOT a dealer website) such as Ford (www.ford.com) or Mercedes (www.mbusa.com). Identify the major techniques of persuasion used in the words and graphics on the site.

1) What claims are being made?

2) Are the claims stated or implied?

3) What types of evidence are used (that support answers to #2)?

4) Is the reasoning/logic sound or does it contain fallacies? Explain.

5) How are the appeals of a) pathos, b) logos, c) ethos, and d) kairos used to influence the audience?

6) list the specific website URL in your posting.