Marketing Question

Description

Module 11: Critical Thinking Assignment

Mobile Marketing

You are the marketing manager for a popular clothing retailer looking to expand your mobile marketing strategy. Your CEO wants you to develop a comprehensive mobile marketing plan that leverages the latest technologies and best practices

• Differentiate between social-first, audience-first, and omnichannel marketing strategies and provide examples of how you would implement each approach for your clothing brand.
• Compare the purchasing issues related to mobile apps vs. mobile websites and explain which approach you prioritize.
• Examine the importance of buy buttons and location identification on social sites and explain how you would incorporate these features into your social media marketing.
• Describe how you would use beacons in your retail stores to enhance the customer experience and drive sales.

Your mobile marketing plan should clearly explain your strategy, tactics, and expected results. Be sure to cite relevant examples and data to support your recommendations. The CEO expects a well-researched, innovative plan to take your brand’s mobile marketing to the next level.

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Your well-written paper should meet the following requirements:

• A minimum of 4 pages in length, not including the title and reference pages.
• Formatted according to APA 7th edition
• Provide support for your statements with in-text citations from a minimum of four scholarly articles. Two sources may be from the class readings, textbook, or lectures, but the other two must be external.
• No AI allowed at all

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book of the course:

Social Media Marketing: A Strategic Approach by Zahay, D., Roberts, M.L., Parker, J.M., Barker, M.S. & Barker, D.I. (2023), 3rd ed., Cengage, ISBN-10: 0357516184, ISBN-13:978-0357516188