Business Trends

Description

Students must select a company they wish to use throughout the course. This company can not be changed. Students will use this company in assignments and discussions to apply the theories learned in class so as to make the material more relevant and observe how such theories are implemented practically in the industry.

Assignment I: Business Trends:

Using the company selected above, each student will choose another company – or product – and compare its business trend/evolution with the concepts outlined in Chapters 1 – 4 to their chosen company. This company or product must be associated with a real organization and be relevant to your chosen company’s existing product line (a type of competitor).

The company or products/services must be associated with a real organization and be relevant to its existing product line(s). In addition, the business concepts in the course must be relevant to this company and interwoven in this paper.

The objective of this assignment is to identify major shifts in the business concepts through the decades to the present day and apply them to the selected product or company. It is an overview of the first weeks readings and the concepts should be connected back to the company you chose for the course.

The following bullet points are guidelines/suggestions only; please add to them as you progress in the material by taking cues from the main headings in the chapters 1-4 and any additional current affairs articles you deem appropriate and relevant.

• Taking Risks
• Generating Profits
• Dynamic Business Environment
• Understanding Economics and How It Affects Business
• The Impact of Technology on Business
• Business in Global Markets
• Forces Affecting Trading in Global Markets
• Ethical and Socially Responsible Behavior

Format: APA,

Font: Times New Roman Size 12, paper length, 2-3 pages.

Cover page and reference page are additional pages and should not be included in the page count.

It is expected that papers contain the proper business terminology and vocabulary as used in the text. Refrain from pasting in excerpts from the textbook as this will diminish your grade and could result in a failing grade.