MSIM6200: Discussion Week 4

Description

This is a discussion board in Business Analytics class. Post your initial post (at least 500 words) to explain the following questions:

The Firm I picked is a TV Station

Topic: Analytics Information

• How widely accessible is customer information relevant to analytics in your firm or firm of interest?
• Suggest information system or cultural changes that could further enhance use of information to improve customer retention.

Topic: Experiments and Marketing

• Describe an experiment your firm could do to determine if customers ONLY purchased in response to an marketing campaign. Describe which customers are likely to be targeted and the type of marketing campaign.
• How would you pick the treatment and control groups?
• Predict the results and state the managerial conclusion you could make from this result.

The post should not have any outside resources.