Write a 700- to 1000-word modified SWOT analysis (STRA)

Description

Write a 700- to 1000-word modified SWOT analysis that includes the following:

• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a sustainable competitive advantage. Examples may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a sustainable competitive advantage. Examples may include:
• Market trends (new products or technology advancements)
• Regulations (political, environmental, or economic)

Current processes (employee programs or software systems)Economic trends (local and/or global)DemographicsA conclusion with an evaluation of how the company has retained its competitive advantage

Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.

Textbook

Thompson, A. A., Peteraf, M., Gamble, J. E., & Strickland, A. J. (2022). Crafting & executing strategy: Concepts and cases (23rd ed.). McGraw-Hill Education.

Tools

McGraw-Hill Connect