MBA 670 Project 4 Marketing Strategy

Description

Marketing Strategy for the product: Breast Pumps in Poland

As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences.

I’ll send additional instructions shortly about the elements that need to be analyzed. You will assess the characteristics of the customers, industry, market, company, and other factors how to analyze MediCorp’s own characteristics and how those characteristics will influence this and develop a relevant marketing strategy.

Now that we know more about MediCorp’s potential customers, we need to examine some key attributes of the company to adequately prepare it for international expansion.

Include the following components in your marketing strategy:

• selection of new medical device for MediCorp to introduce in the selected country
• MediCorp’s main competitors in your selected medical diagnostics devices industry in the selected country
• market and segment growth of your selected medical device over the next three years in your selected country.
• Where does MediCorp add value as a way of gaining a competitive edge?
• Recommendation of relocation of one or more activities from MediCorp’s value chain in the United States to your selected country, using Porter’s Value Chain analysis.
• the legal business entity to market the products in the country (review Modes of Entry for help)
• impact of the country’s legal, ethical, and cultural standards on MediCorp’s operations in the country (review Governance and Accountability for more information)

By the end of Week 9, submit your six- to seven-page marketing strategy to the Assignments folder. (This milestone submission is optional, but useful if you would like feedback.) Your marketing strategy should include all components outlined in Step 1 and Step 2.