MAR6055 Marketing Function/ Processes

Description

Based on your individual final project (and backed by data/examples/references), explore your content about the importance of a physical place for a B2C brand. What type of communication can you establish (push and pull)? How branding benefits from a physical store?

What type of Channel you would chose for your individual project?

This is an in-depth discussion, meaning:

. find, at least, 5 references/sources.

. develop at least a 1 page length of content.

Instructions

. You must reply (with in-depth engagement – a minimum of 2 paragraphs) to at least 2 other colleagues’ posts .

Your own post must be personal, have your opinion based on your analytical and critical thinking, but it also needs to have reliable references/sources/data to support your opinion.