Marketing Question

Description

Professor sends docs to turnitin so please refrain from ai usage. add citations in apa format. These are the instructions :

Instructions

Research Implications Paper

The Research Implications Paper is worth 150 points, comprising 15% of your final grade. It is important for students to understand the foundation of where/how marketing theory and concepts generate and how to access such information for future use. Learning how to access previous research work is critical in any field so that we do not “reinvent the wheel” and learn how to evaluate material.

This assignment involves the selection of an article that is of interest to the student AND has a direct linkage to a topic discussed within the course. Each student should first review the topics covered during the semester, review the following journals, think of subjects/issues of interest, and select a related article published within the past four years that aligns with the course:

• The article must come from a peer-reviewed journal, have a marketing focus, be empirical-based, and be at least 3000 words in length (most are easily this long). A tab under the Resources section of the course provides links to websites that explain the meaning of “empirical research.”
• Some journals to consider, but not limited to, are the Journal of the Academy of Marketing Science, Journal of Consumer Marketing, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research.
• How will one know which journal and article to select? It is a process of reviewing the course and journals. Pick an article that is of interest to you. As a guide, review the topics covered to date, as well as future topics to be discussed for ideas. Contact a Walsh librarian if you need additional assistance.
• The written summary should be 3 pages maximum (not including references or cover sheet) and follow APA 7th edition formatting. The first half (roughly) should be a summary of the paper (purpose, hypotheses tested, methodology, results, conclusions) and the second half should be an application of class content to the article (drawing on topics, issues, theories, etc., discussed in the course, AND application of article to “real world.”)
• The well-written summary will articulately summarize the article and apply the concepts learned in the class to the content of the article. The well-written summary will also demonstrate the student’s knowledge and grasp of the topic, as well as use correct grammar and spelling.

For the written portion, you will be graded on:

• Article selection (as stated above)
• Content
• Summary: purpose, hypotheses tested, methodology, results, conclusions
• Application connection between class content (textbook, etc.) and article
• Application of article to business/management/real world, etc.
• Organization/flow of paper
• Grammar, usage, sentence structure, spelling
• Proper referencing throughout the paper: both the article and additional references

A grading rubric is attached at the end of the syllabus.

These are some of the topics that will be learned in this course to choose which article to pick to align with the class:

Learning Objectives (QM Standard 2)

Insert lesson objectives and indicate the course objective(s) to which they align in parenthesis.

1. Explain the role cultural, social, and personal factors play in consumer behavior. (CSLO #2)

2. Explain how consumers’ needs, emotions, and memory influence their behavior. (CSLO #2)

3. Illustrate the key stages of the buying decision process. (CSLO #4)

4. Explain the key aspects of the organizational buying process. (CSLO #2)

5. Recognize the role of the buying center in an organization. (CSLO #2)

6. Recognize the stages of the decision process in business markets. (CSLO #4)

7. Describe how business-to-business marketers build and maintain relationships with customers. (CSLO #2)

8. Explain the marketing research process, how to gather and analyze market data, and how to develop a research plan. (CSLO #1)

9. Recognize how to measure and forecast market demand. (CSLO #2)

Learning Objectives (QM Standard 2)

Insert lesson objectives and indicate the course objective(s) to which they align in parenthesis.

1. Explain the essence of targeting. (CSLO #1)

2. Define the key principles of strategic targeting. (CSLO #1)

3. Describe how to effectively communicate and deliver offerings to target customers. (CSLO #1)

4. Recognize how to segment consumer markets. (CSLO #1)

5. Recognize how to segment business markets. (CSLO #1)

6. Explain how a company should develop a value proposition and a positioning strategy. (CSLO #1)

7. Discuss how a company identifies points of parity and points of difference. (CSLO #1)

8. Define the key strategies for creating a sustainable competitive advantage. (CSLO #1)

9. Identify alternative strategies to communicate the positioning of a company’s offerings. (CSLO #1)

Insert lesson objectives and indicate the course objective(s) to which they align in parenthesis.

1. Explain how companies use product differentiation to create market value. (CSLO #2)

2. Discuss the key aspects of designing product portfolios and product lines. (CSLO #2)

3. Define the distinctive characteristics of services. (CSLO #2)

4. Identify the key strategies to achieve service excellence. (CSLO #2)

5. Explain how service firms can manage quality effectively. (CSLO #4)

6. Explain the role of brands in creating market value. (CSLO #2)

7. Describe the key principles in designing brand elements and associations. (CSLO #2)

8. Explain how a company should manage its brands over time. (CSLO #4)

9. Identify the key psychological factors that influence how consumers perceive prices. (CSLO #2)

10.Explain the factors that a manager must consider when setting prices. (CSLO #4)