casu study

Description

Case Study

Read the Chapter Case Study “Colonel Sanders would be Proud; KFC is a Global Brand.” from Chapter No- 8 “Global Marketing” Page No: – 272 and 273 given in your textbook “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

1. Which sociocultural factors have affected KFC’s global expansion? (2 Marks)
2. Compare KFC’s growth strategies in the United States versus China. (2 Marks)
3. Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia?What national features of these countries would provide reasons to support or contradict such an expansion strategy? (2 Marks)

Critical Thinking

1. Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?Chapter-10. (2 Marks)
2. Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.Chapter-11 (2 Marks)

Important Notes: –

• For each question, you need to answer not in less than 150 Words.
• Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
• Use APA style for writing references.