Communications Question

Description

Please see attached file and follow the instructions in order to complete your Participation Assignment #3.

Discussion: [Marriott’s Content Marketing]

Marriott’s content marketing is a new strategy for a new generation of consumers that’s about communicating the spirit of the brand rather than traditional, product-focused advertising. While most brands can’t match the scope of Marriott’s resources in this ambitious video marketing campaign, they can still take some direction from it.

As Marketing Dive puts it:

“Marriott’s example might be on the high end of content marketing strategies, but the core vision is clear — meet younger demographics where they want to engage and recognize that linear TV ads aren’t sufficient for certain types of brand messaging anymore. Marriott’s Content Studio has probably found out that creating successful short films can also just be a fun way to promote the brand, given how quirky Two Bellmen is.”

1. Read the first article provided in the link below:

http://www.marketingdive.com/news/how-marriott-is-…Links to an external site.;

2. Read the second article provided in the link below:

studio/Links to an external site.

3. After reading both articles, you are asked to answer the following questions and post your answers.

• Why are companies starting to engage in “Content Marketing”?
• If you were the manager of the organization,, how would you feel about adopting “content creation” as your brand marketing strategy

Documentary: You are to select a documentary on women in leadership. If you have any challenges locating one, please reach out to Professor Bradley ! After viewing the documentary, you will write (via a 1-2 reflection paper) what documentary you viewed and 2-3 questions you had upon viewing the documentary.