Project

Description

Marketing Plan Project;

In Week 2, submit your Proposal of the business, product, or service you would like to start.
Write no more than a one (1) page description of the business, product, or service. Include the
following information (20 points):

I. Describe the business
II. Describe your marketing goals.

In Week 4, write your Market Analysis in 3-4 pages. Write your paper in APA format, include
a title page and reference page. The following information should also be included:

I. Segmentation approach
II. Needs by segment
III. Segment Potential
IV. Analysis of Current and Potential Competitors
V. Environmental Analysis
a. Technology
b. Society
c. Industry