Marketing report 2950 words, chose a product

Description

o Student must choose an individual product or service Item (not a product line, a product variant or a company/brand) that was launched in 2021-2024 and undertake a critical analysis of the following:
o Competitor analysis (10% weighing)
o Consumer behaviour analysis (10% weighing)
o Analysis and critique of current marketing strategies (40% weighing)
o The segmentation, targeting and positioning strategies (30% weighing)
o Make a recommendation to improve either the marketing mix strategies or the STP strategies (10% weighing)
o When choosing the product or service item, students must:
Choose one country in which to base their analysis.
Ensure the product or service item is currently for sale in the chosen country.
Ensure there is sufficient supporting evidence available in the public domain to undertake the required analysis.
o All submission must comply with the following requirements:
• All submissions must be in WORD file (NOT PDF file).
• Be presented with 2.5cm margins all round.
• Use Times New Roman or Arial, 11 or 12 point for the main body text.
• Use 1.5 line spacing.

• Use Harvard Referencing Style.
• The submission must be in essay format, i.e., using headings, subheadings, diagrams, tables, models, frameworks, narrative and bullet-points and references. The word count ONLY EXCLUDES the contents page and reference list. NO appendices allowed. EVERYTHING else is included in the word count – this includes all tables, diagrams, figures etc even if imported into the document. ALL excesses over 3000 words will be penalised as detailed in the MSc Handbook. Word counts will be checked.
• Failure to comply with any of the above will incur a penalty of 5 marks.