What market positioning strategy should Healthy Harvest use for its expansion into a specific international market?

Description

Healthy Harvest, a mid-sized organic food company, has experienced steady growth in its home market over the past five years. Known for its innovative plant-based products and commitment to sustainability, the company is now considering expanding into international markets to capitalize on the growing global demand for healthy, eco-friendly food options. However, the CEO is concerned about the challenges of adapting Healthy Harvest’s products and marketing strategies to diverse cultural preferences and competitive landscapes in foreign markets.

1. What market positioning strategy should Healthy Harvest use for its expansion into a specific international market? How can it differentiate itself using the 7 Ps of marketing?
2. What is one potential financial risk of this expansion, and how can Healthy Harvest manage this risk while staying true to its sustainability mission?
3. Should Healthy Harvest proceed with its international expansion plans or focus on other growth opportunities? Explain your recommendation with rationale.

Please support your response with at least one reference

Word count requirement: 200-300 per question