Description

Social Media Plan Part 4: Strategy and Planning (The Marathon Clothing brand)

Continue the social media marketing plan from the company previously 

selected.  This week, students will define the strategy for a new 

marketing campaign for the company.  The template will need to be 

completed for both Facebook and Instagram.  This is the planning stage 

and next week, students will put this plan into action using Canva.com 

to create the ads for the last step in the social media plan. 

Social Media Plan Part 5: Social Media Posts

Once you’ve reviewed the assignment requirements for the social media 

posts, go to Canva.com.  Use the templates in Canva.com to create a 

Facebook and Instagram post for the company you’ve selected. Once you’ve

created the posts in Canva.com, download the image to submit in the 

template provided.  Provide the image of the post and an overview of the

posts in the template. Both posts must contain an image, text, call-to-action, tag an influencer, add special characters/emojis, and hashtags.

Use the template to complete your project this week. Once the form is completed, attach the file to submit your completed work.