Swot analysis

Description

The purpose of this assignment is to complete a SWOT analysis for one of the below-listed Lakeland departments/services. You will need to complete research to create the SWOT. A sample SWOT analysis can be found on page 31 of the textbook (Exhibit 2.3).  

Choose one of the following Lakeland Community College departments/services and complete the assignment using the department/service.

Women’s Center                      

Lakeland Bookstore

• Mooreland Mansion Rental                          
• TLC – Teaching and Learning Center Daycare
• Holden University Center     
• Athletic Fitness Center        
• Veterans Center
• Lakeland Foundation Scholarships
• Consider addressing some of the following topics as part of the SWOT:
• Strengths (Internal, Positive Attributes of the Department/Service) Ch. 2

What is the competitive advantage?

What is the unique selling proposition?

• Are there special relationships with suppliers etc.?
• What are the marketing strengths?
• Is there a well-known brand for the department/service?
• What are the strengths of the employees?
• What resources does the department/service have?
• Is there proprietary knowledge or technology etc.?
• Does the department/service have something that competitors don’t?
• Weaknesses (Internal, Negative Attributes of the Department/Service) Ch. 2
• What complaints do customers/clients have about the department/service?
• What resources, technology, or equipment does the department/service not have?

Is the department/service adequately staffed?

• Are the employees well-trained and skilled?
• What policies create issues for the department/service or the customer/client?
• Opportunities (External, Positive Factors that Could Help the Department/Service) Ch. 5
• What are the weaknesses of the competition?
• How is the target market changing in ways that could benefit the department/service?
• Is there a potential niche market that the department/service could fill?

What opportunities for expansion exist?

• How might current and projected economic trends help the department/service?
• What major social and lifestyle trends may impact the department/service?
• What demographic trends may impact the department/service (population trends of age, etc.)?
• What political, legal, and financial trends impact the department/service?
• What are the technological trends that impact the department/service
• Threats – (External, Negative Factors that Could Hurt the Department/Service) Ch. 5
• Are there new competitors who could challenge the department/service?
• Is the target market of the department/service shrinking?
• Could social changes and trends negatively impact the department/service?
• How might the economic trends negatively impact the department/service?

What industry trends might hurt the department/service?

• What demographic trends may negatively impact the department/service (population trends of age, etc?)
• What political, legal, and financial trends may negatively impact the department/service?
• What technological trends may negatively impact the department/service?
• You will be graded on:
• Detailed and comprehensive content (at least 5 items per category) presented in a categorized list