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Case analysis using PEST model and Michael Porter’s five-force
Description
3) Please analyze the attached case and answer the following questions.
4) The total credits for this examination are 40 (10 for each question).
5) The criteria for evaluating your answers are the logic, the clarity, the theory, and the evidence. NO need to write more to get a higher grade.
Questions:
- Please use the PEST model to analyze the general environment BOE is facing.
- Please use Michael Porter’s five-force model to analyze the competitive environment BOE is facing. Please offer some suggestions (with a DCUT model) to BOE to cope with the market competition.
- What resources does BOE have? Please apply resource-based view (RBV)’s VRIO framework to analyze which resources may help BOE to achieve sustained competitive advantage.
- For BOE, how will its external environment (both general environment and competitive environment) change in the near future? How will these changes bring opportunities as well as challenges to BOE? How should BOE improve its internal environment to capture these opportunities and overcome these challenges?